THE CHALLENGE
Cosmetic surgery practices often invest heavily in marketing but struggle to see consistent returns. High ad costs, ever-changing platform rules, and competition from large chains make it difficult to attract high-quality leads without overspending. Even when leads do come in, many practices face internal challenges — like inconsistent follow-up, lack of automation, or untrained staff. This translates to lost revenue. That’s why traditional marketing models with flat fees or monthly retainers often fall flat: they don’t guarantee results.
THE SOLUTION
At Vertical Group, we solve the marketing problems that cosmetic surgery clinics face every day. Our performance-based pay-per-lead model eliminates the guesswork, inflated agency retainers, and inconsistent results that often come with traditional marketing. Instead of charging upfront fees for vague outcomes, we deliver qualified leads directly to your practice — and you only pay when a real prospect is generated. We use a multi-channel advertising approach (Google Ads, Facebook, YouTube, email marketing, and more) to reach high-intent patients in your local area. Then we filter, track, and deliver those leads based on your clinic’s specific criteria. There are no long-term contracts, and every lead is exclusive to your practice. Best of all, we handle the ad spend, targeting, creative, and optimization — so you can focus on what you do best: transforming lives through cosmetic surgery.
HOW IT WORKS
Step 1: We Define the Ideal Patient for Your Practice Our process begins with a deep understanding of your ideal patient — the procedures you want to promote, the types of leads that convert best, and the areas you serve. Whether you specialize in breast augmentation, tummy tucks, liposuction, or face-lifts, we tailor our targeting to attract the right prospects at the right time. You’ll never pay for "junk" leads — only per-qualified individuals who have expressed real interest in your services. Step 2: You Get Exclusive Coverage in Your Area We divide each major metro area into smaller, exclusive geographic zones (called “cells”). As a participant in our program you may represent one or more cells. This means you’ll never compete with another cosmetic practice in your designated territory. You’ll receive all the leads generated in your exclusive area of coverage — and they’re yours alone with no shared leads. Step 3: We Launch High-Converting Ads Our team runs targeted, multi-channel ad campaigns across Google, Facebook, Instagram, YouTube, email, television and any other channel that results in high intent lead generation. All of our ads target patients actively considering cosmetic surgery. These ads are “practice-agnostic,” meaning we focus on promoting the benefits of cosmetic procedures (not individual doctors or practices). Each inquiry is then routed to the correct practice based on location. This approach improves trust and maximizes response rates. Step 4: You Receive Qualified Leads in Real Time As soon as someone expresses interest, their contact info and procedure preferences are instantly routed to you via email or text. Each lead is exclusive and tagged with the date, time, and zip code. You’ll know exactly where they came from and what they’re looking for — giving you everything you need to turn interest into a booking.
442-222-6675
CONTACT
Address: 100 E. San Marcos Blvd. #400 San Marcos CA 92609 
Phone/Text: 442/ 222.6675 (Phone) 442/ 533-7960 (Text) Email:
info@verticalgroup.pro
©2025 VERTICAL GROUP LLC
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