FAQ

Vertical Group is a performance-based client acquisition marketing company. We generate exclusive, qualified leads for businesses across multiple industries and charge only on a per-lead basis, not flat monthly retainers.

Pay-per-lead means you are charged only when a qualified lead is delivered, rather than paying upfront for ads, impressions, or clicks. This aligns our incentives with yours—we succeed when you succeed.

We currently serve the following business verticals:

• Home services

• Legal Services

• Financial Services

• Insurance

• Cosmetic Surgery

• Senior Care

We selectively expand into new verticals where we can maintain lead quality and exclusivity.

All of the leads we generate are provided to our clients on an exclusive basis. We do not sell the same lead to multiple competing businesses within the same service area.

A qualified lead typically includes:

• Verified contact information

• Clear intent to use your services

• Location within your approved service area

• Leads generated directly from our multi-channel advertising campaigns

Multi-channel lead generation is the process of attracting and capturing qualified, high-intent leads by use of multiple advertising platforms and channels. This may include a combination of television, radio, print, social media advertising, YouTube, email, and other effective advertising channels.

Leads can be delivered via:

• Phone calls

• Web form submissions

• SMS or email notifications

• CRM or call-tracking integrations (when applicable)

Delivery methods are customized based on your operational workflow.

No. Vertical Group manages the entire lead acquisition process, including:

• Advertising strategy

• Campaign execution

• Optimization

• Lead validation

Your role is to respond to leads and close business, not manage marketing complexity.

In most cases, participation is month-to-month. There is no long-term contract required. Our relationships are performance-driven and designed to be flexible. However, specific terms may vary by business type and campaign structure.

Vertical Group does not charge a setup fee for participation in any of our pay-per-lead programs. However, participation does require a prefunded advertising account. Qualified leads are debited from this account on a per-lead basis as they are delivered. Minimum deposit amounts vary by business vertical and per-lead cost. All pricing and program details are clearly disclosed prior to launch.

Lead pricing varies by:

• Industry

• Market competitiveness

• Lead type (call vs. form)

• Geographic coverage

We provide transparent pricing and expected ranges during onboarding.

How quickly can campaigns go live?

Most campaigns can launch within days to a few weeks, depending on:

• Business type requirements

• Geographic setup

• Compliance considerations (especially in legal, financial, or healthcare sectors)

Yes. Campaigns can typically be:

• Paused

• Scaled up

• Adjusted geographically

This flexibility allows you to control volume based on capacity and seasonality.

Unlike traditional agencies that charge flat fees regardless of performance, Vertical Group:

• Focuses on outcomes, not activity

• Aligns incentives through pay-per-lead pricing

• Specializes in business-specific acquisition strategies

• Emphasizes lead quality, not volume.

• Over 40 years of experience in client acquisition marketing

If a lead does not meet the agreed qualification criteria, we will issue a credit to your advertising fund. Our goal is long-term performance, not short-term volume.

We keep the process simple and straightforward:

1. Short qualification call

2. Market and capacity review

3. Agreement on lead criteria and pricing

4. Campaign launch

Please complete the form located on our Contact Us page to get the ball rolling.