Getting Started in
Our Pay-Per-Lead Program

STEP #1 of 4

Complete Our Online Program Eligibility Assessment

Our Program Eligibility Assessment is a short questionnaire designed to help us determine whether our pay-per-lead generation program is a good fit for your company. Our program is exclusive and intentionally selective in order to maintain lead quality, protect geographic territories, and support strong return on investment for participating partners.

CLICK HERE to complete the online assessment form.

STEP #2 of 4

Initial Orientation Call

If our program appears to be a good fit for your company, we will schedule a brief, no obligation orientation call. The purpose of this call is to review and confirm the information you submitted in the Eligibility Assessment and to answer any questions you may have about the program.

The call typically lasts between 15 and 30 minutes, although it may run shorter or longer depending on the topics discussed.

During the call, we will review several important items, including:

• Your approximate geographic area of coverage

• The price-per-lead for your specific business vertical and service area

• Your monthly lead capacity and ability to scale

• Your internal lead handling and distribution process

• Any relevant regulatory or compliance considerations

• Any initial questions you may have about the program

At the conclusion of the call, we will determine whether you would like to move forward with participation in the program.

STEP #3 of 4

Review and Execute Vertical Group Service Agreement

If you decide to participate in our program, the next step is to review and execute Vertical Group’s Pay-Per-Lead Service Agreement. This agreement outlines the terms and conditions required for participation, along with any customized parameters discussed during the orientation call.

Please note that lead distribution will not begin until this agreement has been fully executed and any applicable prefunding or minimum balance requirements have been satisfied.

The Service Agreement typically covers the following items:

• Your defined geographic coverage area (e.g., zip codes, DMAs, or other geographic boundaries)

• Accepted and excluded lead types, including the criteria that define a qualified billable lead

• Cost per lead or applicable pricing structure

• Any daily, weekly, or monthly lead volume caps you may establish

• Prefunding or minimum balance requirements and the associated account reconciliation process

• Lead delivery methods (e.g., call tracking, email, SMS, CRM integration, API, etc.)

• Bad lead policy and procedures for issuing account credits

• Terms for pausing, scaling, or terminating lead delivery or program participation

• Monthly performance monitoring, auditing, and reporting practices

• The anticipated activation / start date for lead delivery

STEP #4 of 4

Prefund Your Pay-Per-Lead Advertising Account

In a pay per lead advertising program, prefunding allows marketing campaigns to launch quickly and operate without interruption. Because advertising platforms require active media spend to generate inbound inquiries, maintaining a prefunded account ensures that campaigns can run continuously and deliver leads consistently. Without prefunding, campaigns may pause due to billing delays, which can disrupt performance and reduce lead flow.

Once a client joins the program, a dedicated advertising balance is established and funded to the assigned minimum level. As qualified leads are generated and delivered, the agreed cost per lead is deducted from the account balance in real time. Clients simply replenish the account when it approaches the minimum threshold in order to keep campaigns running smoothly.

This structure helps maintain stable advertising performance, allows campaigns to optimize over time, and supports a predictable and efficient lead generation process for participating clients.