Residential Care Facility for the Elderly (RCFE)
Get Qualified
High-Intent Senior Care Placement Opportunities …
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Vertical Group helps residential care facilities for the elderly (aka residential board & care homes) acquire qualified placement inquiries from families actively searching for long-term residential care solutions for their loved ones. Many of these families are facing time-sensitive care decisions and are seeking trusted providers that can meet their loved one's unique care, supervision, and support needs.
Our performance-based client acquisition program is specifically designed to connect participating Residential Board & Care Homes (RBCH) with high-intent families seeking immediate placement options, ongoing residential support, post-hospital recovery care, memory care services, and safe, nurturing living environments for seniors and other individuals requiring assistance.
Through real-time lead delivery, geographic targeting, and exclusive lead distribution, participating operators gain access to a scalable and predictable pipeline of qualified placement opportunities without the inefficiencies of traditional advertising, costly agency retainers, or shared lead networks. This allows providers to focus on serving prospective residents and their families while maintaining a consistent flow of new placement opportunities.
THE PROBLEM…
When families urgently search for care options for a loved one, speed matters.
Vertical Group connects participating operators with families actively searching for residential board & care homes.
Most residential care operators rely on:
Vertical Group solves this problem through a performance-based client acquisition system designed specifically for Residential Board & Care Homes. Our program connects participating operators with families actively searching for assisted living, memory care, post-hospital recovery, and long-term residential care solutions for their loved ones.
By leveraging targeted outreach, real-time lead delivery, geographic targeting, and exclusive lead distribution, we help care providers generate consistent, high-intent placement opportunities while reducing dependence on referrals, expensive marketing campaigns, and low-quality shared leads.
HOW OUR PROGRAM WORKS…
Our program is designed to make resident acquisition simple, predictable, and cost-effective. From identifying families actively searching for residential care to delivering qualified resident opportunities directly to your business, we manage the process from start to finish. Our results-based approach helps eliminate the uncertainty of traditional advertising, provides greater control over acquisition costs, and creates a consistent source of prospective residents. Best of all, the program can be tailored to your individual occupancy needs, allowing you to grow at a pace that makes sense for your business.
A qualified inbound opportunity is a prospective resident, family member, legal guardian, caregiver, healthcare professional, discharge planner, or other authorized representative who has expressed a genuine interest in obtaining information about, touring, evaluating, or securing residential care services and who satisfies the program's minimum qualification standards.
What is a
Qualified RCFE
Opportunity?
To be considered a qualified, the inquiry must generally meet the following criteria:
A resident opportunity may be generated by the prospective resident directly or by a family member, caregiver, legal representative, healthcare professional, hospital discharge planner, social worker, or other individual acting on behalf of the person seeking care.
The following inquiries generally DO NOT constitute qualified resident opportunities. Participants in our program will not be charged for any inquiries matching the following criteria:
Vertical Group reserves the right to apply additional qualification standards, validation procedures, and quality-control measures as necessary to maintain program integrity and effectiveness. Final resident opportunity qualification determinations shall be made in accordance with the program's Qualification Standards and Participation Agreement.
Qualified Inbound RCFE Opportunities Defined
✔ Real-Time Delivery
Receive qualified inbound inquiries in real time when families are actively searching for care solutions for their loved ones. By connecting with prospective residents and decision-makers at the moment they are evaluating care options, your team can respond more quickly, engage prospects while interest is highest, and improve the likelihood of converting inquiries into tours, assessments, and resident placements.
PROGRAM BENEFITS…
✔ Geographic Targeting
Participate in specific service areas and territories that align with your facility's operating footprint and admission objectives. Our geographic targeting capabilities allow campaigns to focus on the cities, counties, ZIP codes, and regional markets you wish to serve, helping ensure that lead inquiries originate from areas relevant to your organization. This targeted approach improves lead quality, reduces wasted opportunities, and enables more efficient allocation of marketing resources while supporting your occupancy and growth goals.
✔ No Shared Leads
Your leads are not distributed to competing operators. Each qualified inquiry is delivered exclusively to the designated program participant, helping ensure that you are not competing with multiple facilities for the same prospective resident. This exclusive distribution model allows your team to engage with families directly, improve follow-up effectiveness, and increases the likelihood of converting inquiries into resident placements. By eliminating shared lead competition, participants benefit from higher-quality opportunities and a more predictable client acquisition process.
✔ Performance-Based Pricing
Unlike traditional marketing programs that charge fixed monthly fees regardless of performance, Vertical Group's performance-based model is designed to align our success with yours. Participants are charged only for qualified leads that satisfy the program's predefined qualification standards and are successfully delivered through our lead distribution system. This approach provides greater transparency, accountability, and cost predictability while helping ensure that your marketing investment is directly tied to measurable client acquisition opportunities. Rather than paying for impressions, clicks, or other vanity metrics, you are investing in real inquiries from individuals actively seeking residential care services.
HOW TO
JOIN OUR PROGRAM…
Getting started in our program is simple and straightforward
Getting started with our Residential Board and Care Home Program is simple and straightforward. We’ll guide you through each step, from determining whether the program is a good fit for your needs and selecting the right service options to completing enrollment and launching your customized client acquisition program. Our goal is to make the process easy, efficient, and transparent so you can begin connecting with prospective residents and their families as quickly as possible.
Step #1: Apply for Participation in Our Program
Go to the Program Pricing section and select the pricing tier that fits your business. This will take you to our short Program Application. This simple application process helps us determine whether your facility is a good fit for our program while allowing us to better understand your service, occupancy goals, and client acquisition needs. Our review process is quick and helps ensure that participating providers meet program requirements and are positioned to maximize the value of the qualified placement opportunities we deliver.
Step #2: Approval & Onboarding
Once approved, participants will be required to execute a participation agreement outlining the terms of the program and deposit a designated initial pre-fund amount based on their selected participation pricing tier. Participants must also provide a valid credit card to be maintained on file for future lead distribution charges. Upon completion of the onboarding process and receipt of the required funding, service will be activated and qualified lead delivery can begin.
Step #3: Initial Wallet Funding
To initiate participation, each approved client is required to deposit an initial pre-fund amount into a dedicated client wallet and maintain a valid credit card on file. As qualified leads are delivered, the wallet balance is reduced by the applicable per-lead fee associated with the participant's selected participation tier.
The initial pre-fund allows Vertical Group to immediately begin generating and delivering qualified placement opportunities without billing delays. It also enables us to better plan and negotiate advertising expenditures, optimize campaign performance, and maintain a consistent flow of qualified inquiries.
Step #4: Receive Qualified New Resident Opportunities
Qualified client opportunities are delivered in real-time directly to your facility, home office, or other designated contact location, allowing your team to engage with prospective residents and their families while interest and intent are at their highest. Each lead is screened against predefined qualification criteria before distribution, helping ensure that participating providers receive relevant placement opportunities from individuals actively seeking residential care solutions. This enables faster follow-up, improved occupancy potential, and a more predictable flow of new resident inquiries.
PROGRAM
PRICING…
Performance-Based Pricing Designed to Fit Your Business
Our flexible pricing plans are designed to accommodate the unique occupancy needs of residential care homes of all sizes. Choose the level that best fits your current needs and pay only for qualified resident opportunities delivered to your business. Whether you're trying the program for the first time or looking for an ongoing source of prospective residents, our performance-based approach gives you greater control over your acquisition costs, without the expense and uncertainty of traditional advertising.
