HIPAA Policy

Effective Date: 01/01/2026
Last Updated: 05/21/2026

HIPAA Privacy & Security Notice

Vertical Group ("Company," "we," "our," or "us") is committed to protecting the privacy and security of personal information entrusted to us. This HIPAA Privacy & Security Policy describes our practices regarding the collection, use, disclosure, and protection of health-related information in connection with our client acquisition and lead generation services for healthcare-related organizations, including but not limited to assisted living facilities, residential board & care homes, memory care facilities, sober living facilities, and other healthcare service providers.

Important Notice Regarding HIPAA

Vertical Group is primarily a marketing and client acquisition services company. In most circumstances, information submitted through our websites, advertisements, forms, landing pages, telephone calls, or other communication channels is collected for the purpose of connecting individuals with healthcare-related service providers.

Depending on the nature of the services being provided and our contractual relationship with participating healthcare organizations, Vertical Group may act as a service provider, business associate, or marketing vendor. Any Protected Health Information ("PHI") received, maintained, transmitted, or processed on behalf of a covered entity will be handled in accordance with applicable federal and state privacy laws, including the Health Insurance Portability and Accountability Act of 1996 ("HIPAA"), where applicable.

Information We May Collect

We may collect information including:

  • Name

  • Mailing address

  • Email address

  • Telephone number

  • Date of birth

  • Relationship to the individual seeking care

  • Care needs and service preferences

  • Facility placement requirements

  • Health-related information voluntarily provided by the individual or family member

  • Insurance-related information, when applicable

  • Any other information necessary to facilitate placement or referral services

How Information Is Used

Information collected may be used to:

  • Evaluate eligibility for healthcare-related services

  • Connect individuals with participating care providers

  • Facilitate placement inquiries and referrals

  • Respond to requests for information

  • Coordinate communications between families and participating facilities

  • Improve service quality and user experience

  • Comply with legal and regulatory obligations

Disclosure of Information

Information may be disclosed to:

  • Participating healthcare providers

  • Assisted living facilities

  • Residential board & care homes

  • Memory care facilities

  • Sober living facilities

  • Authorized referral partners

  • Service providers performing functions on our behalf

  • Government agencies or regulatory authorities when required by law

We do not sell Protected Health Information.

Safeguards and Security Measures

Vertical Group implements reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, use, disclosure, alteration, or destruction.

Safeguards may include:

  • Secure hosting environments

  • Encryption of data in transit where applicable

  • Access controls and user authentication procedures

  • Employee confidentiality obligations

  • Security monitoring and incident response procedures

  • Vendor management and security reviews

While we employ commercially reasonable safeguards, no method of electronic transmission or storage can be guaranteed to be completely secure.

Individual Rights

Where applicable under HIPAA and other privacy laws, individuals may have the right to:

  • Request access to their information

  • Request corrections to inaccurate information

  • Request restrictions on certain disclosures

  • Request confidential communications

  • Obtain information regarding disclosures of protected information

  • File a complaint regarding privacy practices

Requests may be submitted using the contact information provided below.

Business Associate Relationships

When required by law or contract, Vertical Group may enter into Business Associate Agreements ("BAAs") with Covered Entities. In such cases, Vertical Group agrees to maintain appropriate safeguards and comply with applicable HIPAA requirements concerning the use and disclosure of Protected Health Information.

Website and Electronic Communications

Information submitted through online forms, websites, landing pages, email communications, chat systems, or other electronic channels may not always be encrypted unless specifically indicated. Users should avoid transmitting highly sensitive medical information through unsecured communication methods.

Data Retention

We retain information only for as long as reasonably necessary to fulfill the purposes described in this policy, satisfy contractual obligations, comply with legal requirements, resolve disputes, and enforce our agreements.

Breach Notification

In the event of a data breach involving Protected Health Information that is subject to HIPAA, Vertical Group will comply with all applicable breach notification requirements, including notification to affected parties and governmental authorities where required by law.

Changes to This Policy

Vertical Group reserves the right to modify this HIPAA Privacy & Security Policy at any time. Any updates will be posted on this page along with the revised effective date.

Contact Information

If you have questions regarding this HIPAA Privacy & Security Policy or wish to exercise any applicable privacy rights, please contact:

VERTICAL GROUP LLC
Website: www.verticalgroup.pro
Email: info@verticalgroup.pro
Phone: 442/222-6675